JOURNAL 7

ONE Championship, ONE Esports join forces with big brands to expand influence

ONE Championship, Asian's leading sports media enterprise, has announced strategic partnerships with leading global brands, namely JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss and Unilever, among other big names. The leading brands are set to collaborate with ONE Championship and ONE Esports on various martial arts and e-sports initiatives. These partnerships are tailored to leverage multiple platforms and thus strengthen ties between the business, martial arts and e-sports communities.